Friday, September 14, 2012

Obama Beats Romney in Post-Convention Search Interest

Barack Obama is coming out of the Republican and Democratic National Conventions with more interest on web search traffic than challenger Mitt Romney, according to a new analysis.

Obama and Romney went into the conventions with nearly equal shares of search engine interest -- Obama had slightly more interest in the long run before the conventions, but searches for Romney spiked periodically.

[More from Mashable: Obama, Romney Take Over the Web With Advertisements]

Romney's search traffic began to supersede that of Obama during the RNC, which ran from Aug. 27-30. However, when the RNC ended and the DNC began, Obama's search interest exploded: In the past 24 hours, approximately 75% of the searches for either candidate have been for the president.

Interest for Romney is now slightly climbing, possibly as a result of his comments about the Tuesday attack on the American consolate in Benghazi, Libya, which some observers viewed as off-key.

[More from Mashable: The Obama (Swag) Economy Still Strong [PICS]]

Other interesting results? Obama's search interest advantage is essentially nationwide, with a few states, such as Utah, more interested in Romney than others. Environmental issues are currently the number one most searched-about election issue, followed by the economy, gun control and abortion.

The data comes from data analytics firm Chitika's new Presidential Candidate Interest Tracker. Chitika's data is taken from a variety of major search engines, including Google, Bing, Yahoo and others. It's based on advertising impression data collected through the Chitika Ad Network, which includes 4 billion targeted ads every month on a network of more than 200,000 websites.

SEE ALSO: Obama, Romney Take Over the Web With Advertisements

For more, including a 24-hour candidate search "heat map" of search interest for Obama and Romney in each state, see Chitika's Presidential Candidate Interest Tracker.

What does web search interest mean for a presidential candidate? Share your thoughts in the comments.

This story originally published on Mashable here.

Source: http://news.yahoo.com/obama-beats-romney-post-convention-search-interest-113850912.html

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