Barack Obama is coming out of the Republican and Democratic National Conventions with more interest on web search traffic than challenger Mitt Romney, according to a new analysis.
Obama and Romney went into the conventions with nearly equal shares of search engine interest -- Obama had slightly more interest in the long run before the conventions, but searches for Romney spiked periodically.
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Romney's search traffic began to supersede that of Obama during the RNC, which ran from Aug. 27-30. However, when the RNC ended and the DNC began, Obama's search interest exploded: In the past 24 hours, approximately 75% of the searches for either candidate have been for the president.
Interest for Romney is now slightly climbing, possibly as a result of his comments about the Tuesday attack on the American consolate in Benghazi, Libya, which some observers viewed as off-key.
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Other interesting results? Obama's search interest advantage is essentially nationwide, with a few states, such as Utah, more interested in Romney than others. Environmental issues are currently the number one most searched-about election issue, followed by the economy, gun control and abortion.
The data comes from data analytics firm Chitika's new Presidential Candidate Interest Tracker. Chitika's data is taken from a variety of major search engines, including Google, Bing, Yahoo and others. It's based on advertising impression data collected through the Chitika Ad Network, which includes 4 billion targeted ads every month on a network of more than 200,000 websites.
For more, including a 24-hour candidate search "heat map" of search interest for Obama and Romney in each state, see Chitika's Presidential Candidate Interest Tracker.
What does web search interest mean for a presidential candidate? Share your thoughts in the comments.
This story originally published on Mashable here.
Source: http://news.yahoo.com/obama-beats-romney-post-convention-search-interest-113850912.html
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