It's Not Apple or Facebook, Meet the Biggest Enemy of Google

Bangalore: Apple and Facebook were ?traditionally? Google?s rivals. Little did we know that they are not the ones who actively takes out money from Google?s pocket. It is none other than Amazon, the world's largest online retailer. This company is going to create big troubles for the search giant in the coming years. Here are the reasons for it, reported by Business Insider.

After all, we know that Google is essentially a search company. About twenty percent of the searches made in Google are commercial searches, that is whenever a person wants to buy something, he goes and search for that product in Google. That is when Google places advertisements and make most of the money.

Now, what worries Google is a new trend which is growing among customers. Instead of searching in Google, they go directly to Amazon, search for the product and buy it. The customers do it either using a mobile Amazon app or directly using amazon.com

Thing about how it works: In Google, first you type for a product, different websites pop up from which you select one, add the item to your cart, input your address and card details and process it. On the other hand, you just go to Amazon, search for the product and buy it with a single click. That is what makes the difference and people actually like the second way. ??

Data provided by ComScore also proves this trend as Amazon search queries rose 73 percent in the last year.

The equation gets serious when it comes down to mobiles screens where Google is still a search bar but Amazon has its own well functioning app. Moreover, Amazon?s Kindle fire tablet and the rumored Kindle phone may get ubiquitous in the future. It comes with free movies, books and even offers free shipping to customers. So there is no reason for them to search for buying a product, outside Amazon. That is also the main reason why Amazon distributes the hardware at a cheap price.

Now think, who scares Google the most? Facebook, Apple or Amazon!?

Source: http://feedproxy.google.com/~r/sitechnews/~3/4v1l5G5NzTo/Its-Not-Apple-or-Facebook-Meet-the-Biggest-Enemy-of-Google-nid-126652-cid-2.html

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