QR codes, which are scanned by devices or smartphone scanners, make an effective hook for your campaign. Look for ways to incorporate these throughout any products or physical ad materials. They are rather new and very engaging to customers, especially if you offer mobile specific coupons or media from scanning the QR code.
You should make it easy for people to unsubscribe from your distribution list. Most companies include a few commands at the end of their messages: for instance, a customer can unsubscribe by texting back ?stop?. You should use a simple command and provide clear instructions about unsubscribing from your mobile campaign.
Don?t mix the purpose of emails and texts. You can use text messages to reconfirm information included in an email you sent earlier. It is acceptable to send a text reminding your customers 5 minutes before your store sales starts, but don?t send the two week advance notice as a text message.
When creating a mobile marketing message which is going directly to a recipient, use their name! When someone sees a message with their name in the subject it?s immediately personalized in their mind, making it seem like you have a relationship with the reader. This will lead them to be more likely to read everything you have to say.
When using mobile marketing, try to use text as much as possible and avoid using large files such as pictures. You might have the best mobile device with super screaming fast 4G download speeds where you can access the net from anywhere, but your customer likely does not. So design your mobile marketing in ways the work for everyone.
Don?t make the mistake of using mobile marketing as a sole strategy for your campaign. Mobile marketing is just one communication medium for your arsenal and should be part of a larger picture. Use it along with other tried and true marketing strategies for an overall, sound marketing plan for your business.
Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.
Don?t forget branding. In your rush to start mobile marketing, you might forget that your mobile marketing efforts need to be integrated into your larger marketing efforts and your brand. Expanding your brand recognition will help bring you more customers, so don?t forget about your brand when communicating with prospective customers via cellphone.
Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.
Although the number of mobile users is increasing, that doesn?t mean you can take your mobile marketing campaign outside of its respective niche and just advertise to a larger market. You still need to remain within the confines of your market. You will find that any niche gets larger, but attempting to attract people from outside it is just wasted effort.
When you email your customers, you want to specifically ask them for their cell phone number. Tell them that if they give this information you will be able to text them discounts, news about a product and any other important announcement that your company has going on. If they consent to this, they will give you their number.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or ?text speak? is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you?ve gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder.
A great mobile marketing campaign is to have a QR code on physical advertising, like a bus shelter poster or newspaper ad, and then give the reader a coupon in return for accessing your information. This will give your brand value to the mobile user and they?ll be more inclined to try your QR codes in the future.
Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.
Make movement user-friendly for all makes and models! Many of the new mobile devices can be difficult to navigate. Make your mobile marketing messages easy to navigate. While some customers may be viewing your content from cell phones, tablets, and laptops, others might be using a well dated cell phone with limited capabilities for movement within your marketing messages. Design your marketing to reach a wide range of customers!
The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn?t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.
As you can see from the tips above, mobile marketing isn?t just ?mobile + marketing.? It?s a whole new marketing landscape that requires a specialized approach. People who rely on mobile devices are often busy people, so you need to think outside the box and develop unorthodox techniques to get your mobile message seen.
Clarine Scotts shares knowledge about outbound telemarketing
Posted in Family & Home 1 hour, 32 minutes ago at 9:53 pm. Add a comment
Source: http://blog.dwarkadelhi.com/?p=41356
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